Mom's First Mail Contact - ACT on Medicare
ACT goes after Bush on the prescription drug plan and other health care issues, with the theme "Ohio Real Stories", featuring a picture of a very Ohio looking middle aged woman on the front who may or may not be from Ohio, but who's been laid off. It also solicits contributions. The piece arrived on Thursday, Aug. 12. It was a square glossy, folded, four panel, full color piece...not cheap. Paid for by ACT.
Targeting could either be at women or geographically based on a ticket splitter index.
If anyone got this piece, please comment. We're also looking for volunteers to scan their Ohio pieces and link to them...scannning was above our pay grade.