Ohio Countdown 2004

2004 Presidential battleground analyzed by a grizzled campaign veteran and Ohio's Top Targeted Undecided Perfectly Predictive Swing Voter - His Mom.


Mom's First Mail Contact - ACT on Medicare

ACT goes after Bush on the prescription drug plan and other health care issues, with the theme "Ohio Real Stories", featuring a picture of a very Ohio looking middle aged woman on the front who may or may not be from Ohio, but who's been laid off. It also solicits contributions. The piece arrived on Thursday, Aug. 12. It was a square glossy, folded, four panel, full color piece...not cheap. Paid for by ACT.

Targeting could either be at women or geographically based on a ticket splitter index.

If anyone got this piece, please comment. We're also looking for volunteers to scan their Ohio pieces and link to them...scannning was above our pay grade.


At 2:09 PM, Blogger Lori said...

Baby, I've been getting at least two ACT mailings a week for the past several weeks. I just wish they'd send them to someone who's actually undecided. I don't need the extra push.

At 2:34 PM, Blogger Tim Russo said...

Targeting is quite the inexact science. Lori lives in a more swing county (Lorain) than Mom (Cuyahoga), so that may explain her being on the list longer.


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