Bush In Panic - Places Abortion Ad Buy In Cleveland
An ad on 60 Minutes is the most expensive piece of advertising real estate in prime time. If you place a buy on 60 Minutes, it had better be effective. On that measure, the latest Bush ad buy in Northeast Ohio is a complete waste of money, in more ways than it is possible to count.
This Sunday night, Bush Cheney aired a hit piece on abortion on 60 Minutes. The ad attacks Kerry for opposing parental notification laws, and alleges he supports distribution of the morning after pill to high school students.
Whatever the truth or merits of this argument may be, to air a pro-life attack piece on abortion in the most highly Democratic (i.e., pro choice) media market in Ohio is suspect logic.
The only possible explanation is that Bush continues to have a base problem. Pro-lifers need to be revved up, get back into the Bush base, and get mobilized. How ever many of them there are in Northeast Ohio, they need to have some gasoline thrown onto their fire. Makes sense, right?
It would...if it was done right. If you are going to rev up pro-lifers, you don't complain about pansy-ass issues like parental notification and RU-486. You go after Kerry on partial birth abortion. That's like throwing raw meat at Pat Robertson. This ad is milk toast in comparison.
Yet another sign that Bush Cheney is in complete panic. They are losing their base, trying desperately to regain it, and doing so with complete incompetence, wasting money on the most expensive TV time available with an ad that will not work.